Agenda-Setting Theory

I think the quotes we were given in class by McCombs are, sadly, extremely true to the state of the media today.  Yes, there is agenda-setting in every type of media (news and otherwise) but it simply cannot be prevented.  As long as human beings with their own individual agendas and biases are the ones finding, researching and writing the stories then the agenda-setting theory will continue to play a role in media across the globe.  McComb is correct when he says that editors and news directors are the ones making big decisions that will influence what stories the public thinks are important and what issues they choose to follow.  This massive responsibility of all involved in the media is why it's important that every nation attempt to educate their future reporters to the best of their ability.  Unfortunately, even with the best education at our finger tips, the corporate news world is a bureaucracy.  So when the hopeful journalism students of today become the journalists of tomorrow, we too will have to follow the rules and ways of traditional news organizations in order to keep ratings high and keep the pay checks flowing.